Search Engine Optimization (SEO)
SEO is better in custom websites. Web developers who build websites from scratch have the technical knowledge to make sure it's optimized for search engines. SEO is the process of increasing a web page’s search rankings to increase online visibility. The code needs to be structured properly for the search engines to read the content in order to find you. That’s why so many companies invest in a website with Search Engine Optimization.
What are Meta Tags, and their purpose?
Meta tags are located in the HEAD section of the HTML code. They inform web crawlers about the web page and are primarily used by search engines to help web crawlers more easily index your pages. Creating meta tags on your page will increase the chances of coming up in a search result. KEYWORD meta tags were at one time an important tag on your website. They were used so that search engine crawlers could match to the same words, which rank your website higher in the search index.
However, today Google and any major search engine no longer pay attention to the Keyword tag because it led to a lot of people spamming the meta tag area. The search engines now focus on the TITLE and DESCRIPTION meta tags in determining a web page’s authority, along with the content of the web page. The name and description entered into these tags is what appears in the search engines, and they are the first thing a user will see on the search result, so these meta tags should be well written. The Title meta tag is indexed by the big three engines (Google, Yahoo and Bing), and though it is average importance in terms of SEO, it is of high importance with respect to attracting users. For this reason, your website Title should grab attention and create enough curiosity to evoke the user to click on your link, and the Description meta tag should contain well-written information on what your website is about.
I take great care in designing and coding websites that are search engine friendly and optimized for Search Engine Optimization (SEO) with indexable content that performs better in search engine listings.
This is a great article to read for a better understanding of SEO: "The Beginner's Guide to SEO".